OUR HISTORY

 

  • 2002

    Established in Beijing

    Mr. Qi Wei, who comes from a top international trade university, has insight into the problems of insufficient domestic tyre foreign trade supply and lack of professional service. In 2002, he assembled a high-level team with the determination to provide high-quality tyre solutions to global customers and promote industry development.

  • 2006

    Start to develop independent brands

    In 2006, the company seized the opportunity of change in the tyre industry, invested in tire molds, and opened the road of independent brand research and development. This forward-looking decision not only realized the technology upgrade, but also won the opportunity in the market competition and consolidated the market position.

  • 2009&2010

    Expand the international market territory

    In 2019 and 2020, our export volume in the UK and Brazil respectively exceeded 1 million units, demonstrating the high quality and international competitiveness of our products. Through continuous innovation and service upgrades, we provide high-quality tyre solutions to global customers, solidifying our important position in the industry.

  • 2011

    Mazzini:

    To break through driving limitations and enable vehicle owners to navigate diverse road conditions with composure, Best Choice has introduced the Mazzini brand. Its brand philosophy is "Drive unlimited, across any terrain, in any climate."

  • 2013

    US 200w+

    In 2013, our export volume in the US market exceeded 2 million units. With a strong supply chain and procurement scale, we ensured stable supply capacity and superior price advantages, providing customers with more competitive solutions.

  • 2014

    Autogreen

    In 2014, the Autogreen brand was officially launched. As one of the earliest players in China to engage in the R&D of Run - Flat Technology (RFT) tyres, Autogreen has ingrained safety into its brand DNA. It has emerged as a trailblazer in the realm of safe and eco - friendly tyre.

  • 2016

    Winter Tyres

    To cope with the harsh winter driving conditions and regulations that require the use of winter tyre in some regions, we have launched a new series of winter tyre to meet the growing market demand and ensure that every driver can safely navigate winter roads!

  • 2017

    With the saturation of market pattern molds, the tyre industry is entering the Z era of innovation. We actively pursue innovation and quality upgrades, launching our own brand Delmax with a more fashionable and dynamic style, constantly promoting product iteration, leading industry trends, and meeting the increasingly diverse needs of consumers. At the same time, the TBR series launched further enriches the product line, covering more car models and helping to explore a broader market territory.

  • 2023

    ALL SEASON TYRE

    To meet diverse driving needs and market expectations, we have launched a new four season tyre series that combines the strong grip of winter tyre with the sensitive handling of summer tyre. With a massive 112-ton capacity, these tyres deliver year-round safety and efficiency for drivers while offering dealers a premium, high-margin bestseller to grow their business.